What We Do
To develop products for kids, families, and schools amid giant social and cultural shifts, leaders need a clear perspective on how today’s kids, families, and educators’ needs and interests are shaping and the role they want to play: what products to design, how to grow, where to focus, and the trade-offs involved.
We help kids’ media, toy, and edtech companies to stay connected to their core users, KIDS, and to bring kids’ voices into their product development cycle. Design for the well-being of kids is at the core of our mission.
Our Industry Partners
How We Do It
Strategy & Planning
We immerse ourselves IN your product design process, learn about your unique research and design needs, and together strategize a research plan that addresses your most pressing questions AND provides clarity for your next steps.
yOU CAN START COLLABORATING WITH US EVEN IF YOU ONLY HAVE A CONCEPT DRAWN ON A PAPER NAPKIN!
Recruitment & Implementation
We connect you to our GIANT community of kids, parents, teachers, and schools; Invite participants to co-design, playtest, provide feedback, and act as your “user advisory board and collaborators.” Our team of expert researchers and facilitators implement the program in collaboration with your team in a setting that makes sense for your needs.
Data Collection & Analysis
We collect Data from various sources (surveys, interviews, observation notes, video recordings, photos, and more) and report back the raw data as well as clean organized datasets. Our team of expert researchers and data scientists analyze data, aggregate, and report back the results to inform your product design, branding, and marketing decisions.
Consultation & Reports
Our team of expert learning scientists, educators, and cognitive researchers provide recommendations based on data collected and/or expert review. We provide extensive reports as well as execute summaries for different stakeholders in your team.
We can also prepare white papers for public DISSEMINATION.
Case Studies
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This is how GIANT kids will design the future!
Meet GIANT Team
GIANT DesignLab in Action
